FUFA President Moses Magogo is taking his Tutegeere Omupiira show to football fans, in a new initiative aimed at giving supporters a platform to share their views on the state of the game and contribute ideas on how to improve it.
Under the arrangement, Magogo will host selected supporters from different Uganda Premier League clubs on the first Thursday of every month, using the programme as a platform for direct engagement, feedback and exchange of ideas.
Express FC supporters will be the first to feature in the revamped programme today, Thursday, in a broadcast that will run on FUFA TV, FUFA FM, Spicy FM Hoima and the federation’s various social media platforms.
The discussions are expected to focus on the state of the game, areas that need improvement and the role supporters can play in the development of football, particularly at club level.
The initiative builds on Magogo’s longstanding emphasis on the importance of fans in the football ecosystem. In previous editions of Tutegeere Omupiira, he has repeatedly challenged stakeholders to rethink how they engage supporters and harness their contribution to the game.
During an April 2022 edition of the programme, Magogo stressed the need to change people’s mindset towards football consumption.
“It’s very important for us to create or change the mindset of people who follow and consume this game,” he said.
He also identified fans as one of the three major revenue streams available to football clubs, arguing that matchday income should go beyond gate collections and season tickets.
Magogo has consistently urged clubs to understand their supporters’ behaviour, establish meaningful relationships with them and develop strategies that turn fan engagement into a sustainable source of revenue.
The choice of Express FC supporters for the inaugural edition could make for an interesting discussion, given the club’s turbulent recent history and its standing as one of Uganda’s most followed football institutions.
Once a dominant force in Ugandan football, the Red Eagles have endured years of administrative instability, financial challenges and declining performances.
The club has also been caught up in match-fixing allegations, with FUFA handing suspensions to several players and officials following the controversial 7-0 defeat to Kitara FC. Reports of players going for months without pay have further highlighted the challenges facing the former champions.
Against that background, the engagement offers Express supporters an opportunity to raise concerns about the club and the wider challenges affecting Ugandan football directly with the country’s football governing body president.
The latest development marks another shift in the format of Tutegeere Omupiira, which initially featured Magogo explaining football matters through the lenses of governance, sporting development and business.
Last week, the programme hosted journalists Ismael Kiyonga and Aldrine Nsubuga in an edition moderated by Tendo Musoke.
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